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Hacker Pschorr - Himmel der Bayern

Bavarian Lifestyle

To sum up Bavaria in one word is nearly impossible. But if you want to try, the German word “Gemütlichkeit” — cozy, comfortable, friendly, relaxing or all of the above! — probably comes closest.

If you travel around Bavaria, it really seems as if the beer garden is the Bavarian’s second home. Nowhere else does the Bavarian seem to feel so relaxed as in the beer garden. Under magnificent chestnut trees, time stands still for a few minutes, even if the place is packed, and then it’s time for a skillfully poured “Maß” beer, Bavaria’s popular one-liter glass mug. After work or on the weekend, everyone is there, laughing and having a good time together.

And for a real Bavarian, the matching traditional garb is also a must-have. The girls and the women dress up in good-looking Dirndls and the men sport their leather trousers, the classic Bavarian Lederhose. The rule of thumb is the more a lederhose shows its age and wear and tear, the better.

And of course, the traditional apparel is part of Oktoberfest. Hacker-Pschorr welcomes its guests from Bavaria and around the world in the Hacker festival tent in the Pschorrbräu Festival Hall, also known as the Bräurosl. Guests can either dance on the benches to the music in the beer tent or find a spot in the outdoor beer garden under the blue-white Bavarian sky.


Bavarians are both very attached to their homeland but also citizens of the world. Visitors are always welcome in Bavaria and are never alone for long when they visit a beer garden. Talk to a Bavarian, and it’s clear that they appreciate their home. He fondly calls the Chiemsee the “Bavarian Sea.” And for anyone who wants to stay in shape, the mountains offer almost endless recreational opportunities both summer and winter. A trip to the Alps summer pastures or wintry slopes deserves a nice snack and a “half” beer on the way up or down.

That’s how Bavarians keep thing down to earth and “gemütlich” and happily share with everyone else — at the Himmel der Bayern, the Heaven of the Bavarians.