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Come with us to Oktoberfest

"Oktoberfest beer is very special. Only 6 Munich breweries are allowed to serve beer at Oktoberfest - and Hacker-Pschorr is one of them. Every year, the brewmasters from the 6 traditional Munich breweries strive to create an exceptional beer for Oktoberfest visitors.

The Oktoberfest beer has always been considered an exceptional brew. The balanced flavour with malt aroma and tangy, bitter notes give it a distinctive taste. The beer is required to have at least 13.5% original gravity, which gives it a 5.7% alcohol by volume."


Oktoberfest Märzen

Very smoothly drinkable, the famous Märzen is an homage to the Bavarian Purity Law of 1516.

Forbidden as it was to brew in summer, a stronger beer – the Märzen – was brewed earlier in March. It would finally be served at the Oktoberfest, under the “Heaven of Bavaria”. We have returned once again to the age-old recipe and recreated that gloriously smooth, honey-coloured piece of history from times gone by. And all is brewed with due reverence to the Bavarian Purity Law of 1516.


Why is there even a special Märzen?

During the first years of the Oktoberfest, the Bavarian brewing law from 1539 stipulated that beer could only be brewed between the “Michaeli” or St. Michael’s day on September 29 and St. George’s feast day, April 23. It was forbidden to brew in the summer because the boiling process was considered a fire hazard. Moreover, bottom-fermented beer needs a temperature between 4–6°C for fermentation. Of course, no one wanted to forgo the pleasures of beer drinking in the summer, so a surplus quantity was brewed. And such are the origins of the beer known as Märzen. The last beer brewed at the end of the brewing season was given a higher gravity to increase its shelf life, since Märzen beer was to be sold throughout the summer and during the fall’s folks festivals.


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Folk Costumes & Accessories

All kinds of Hacker-Pschorr accessories can be ordered from our onlineshop, the "Laderl".
As a Hacker-Pschorr fan, the "Laderl" is the shop for you.


Hacker beer festival tent

The Heaven of Bavaria at Oktoberfest.

The Hacker festival tent, hosted by Thomas Roiderer, is one of the most popular beer tents at Oktoberfest. The inside of the tent is surrounded by a huge picture showing scenes from life in the city of Munich. The revolving bandstand at the centre of the tent and the retractable roof structure which can be opened at any time also make a visit to the Hacker festival tent one of the event’s highlights.


Pschorr Bräurosl

Beautiful, rich in tradition and steeped in legend

And tradition is most certainly apparent in the Pschorr Bräurosl at the Munich Oktoberfest. The very name of the beer tent makes this evident. The namesake is none other than Rosi Pschorr herself, the daughter of the former brewery owner. Due to her beauty, Rosi Pschorr was so loved among festival-goers that the tent was soon named after her. Legend has it that it was the brewer’s daughter who ensured the proper atmosphere in the tent with a masterful yodelling performance.


Herzkasperl festival tent

Hacker-Pschorr at the Oide Wiesn (historic Oktoberfest - back in 2019)

As he does in his taverns, the landlord Beppi Bachmeier provides a select programme of cultural events and combines this with the tradition of the historic Oktoberfest. All of the 1,500 seats in the tent are set out in a semi-circle around the stage. The area provided is spacious, and a dance floor offers plenty of space to party. There is a beer garden outside the tent with around 1,000 seats.

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